I led the design system and token strategy for TomTom’s new navigation app, defining a scalable, cross-platform foundation for iOS and Android. Through a hi-fi-first, JSON-driven workflow, I doubled design-to-development speed and enabled visual evolution across TomTom’s wider product ecosystem.

I led the UI execution for TomTom’s new mobile navigation app, shaping a modern experience used by over 1M users. As a senior IC, I partnered with product and engineering to ship core navigation flows and user-driven improvements that supported 100% user growth during rollout.

I designed a mobile navigation experience crafted specifically for motorcycle riders, focusing on intuitive route discovery and a premium-tier strategy. The features I designed became the most-used capability in the app, while improvements to onboarding reduced drop-off by 15%, directly supporting engagement and long-term adoption.

Building a benefits platform from concept to launch.Redesigning a startup concept into a polished, developer-ready product. Designed intuitive flows for employees and admins, simplified onboarding, and delivered a lightweight design system that accelerated development.

Zerezes is an eyewear startup reshaping how Brazilians consume eyewear. The brand started from the wish to explore different materials and means of local production. It has grown to be Brazil's coolest eyewear brand, now aiming to disrupt the eyewear marketplace with its direct-to-consumer (DTC) business model. As one of the founders, I took Zerezes from inception to a rapidly growing business with multiple stores across Brazil. I exited in 2019 to pursue other creative ventures, the company continues to thrive with 31 stores across Brazil.